Dvago Nova Care Pvt. LTD
Dvago Nova Care Pvt. LTD is hiring for Management Trainee Officer (MTO) – Consumer Insights in Lahore, Pakistan. Apply now on Pintern.
We are seeking a detail-oriented Consumer Insights Analyst to join our team and drive data-informed decisions within the fashion retail sector. The ideal candidate will analyze customer behavior, market trends, and sales data to provide actionable insights that enhance customer experience, optimize product offerings, and support cross-functional teams. This role requires a strong analytical mindset, excellent communication skills, and a passion for understanding consumer psychology and retail dynamics. The position is based on-site and involves close collaboration with multiple departments to improve brand loyalty and business performance.
Key Responsibilities
Consumer Behavior Analysis
Analyze customer buying patterns, preferences, demographics, and shopping habits to identify key factors influencing purchase decisions, customer loyalty, and repeat purchases. Study customer expectations related to product design, pricing, quality, and collections to better align offerings with market demand.
Customer Experience & NPS Analysis
Monitor Net Promoter Score (NPS), customer satisfaction levels, and feedback to identify pain points across retail stores and online channels. Prepare detailed reports highlighting customer complaints, service gaps, and opportunities for improvement to enhance overall customer experience.
Market & Competitor Research
Conduct comprehensive competitor analysis focusing on product assortments, pricing strategies, promotions, and customer engagement tactics. Track fashion trends, seasonal demand fluctuations, and evolving consumer preferences. Benchmark the brand’s retail performance and customer experience against competitors to identify areas for growth.
Retail Sales & Data Analysis
Analyze sales reports, product performance metrics, average transaction values, and customer purchase trends. Identify best-selling and slow-moving products, investigating underlying reasons for their performance. Support data-driven decisions related to product assortment, promotional activities, and retail strategies.
Research & Customer Surveys
Assist in designing customer surveys, feedback forms, and market research questionnaires. Conduct customer interviews, store visits, and observational research to gather insights from diverse customer segments, helping to better understand their needs and expectations.
Reporting & Business Insights
Prepare weekly and monthly consumer insights reports and dashboards using Microsoft Excel and Power BI. Translate research findings into practical recommendations for Marketing, Retail Operations, Merchandising, and Product Development teams to drive strategic initiatives.
Cross-Functional Collaboration
Coordinate with Retail Operations, Marketing, E-commerce, Merchandising, and Customer Service teams to support initiatives aimed at improving customer retention, satisfaction, and brand loyalty. Assist in evaluating the effectiveness of marketing campaigns and promotional activities.
Required Qualifications
– Bachelor’s degree in Business Administration, Marketing, Economics, Statistics, or a related field.
– Strong analytical, research, and problem-solving skills.
– Proficiency in Microsoft Excel; knowledge of Power BI is an advantage.
– Excellent communication, presentation, and report-writing abilities.
– Genuine interest in fashion retail, consumer psychology, and market trends.
– High attention to detail with the ability to interpret data into meaningful insights.
Work Location: This role requires the candidate to work on-site.
This position offers the opportunity to contribute directly to the growth and success of a dynamic retail brand by leveraging consumer insights and market intelligence. If you are passionate about data-driven decision-making and fashion retail, this role provides a collaborative environment to make a significant impact.
To apply for this job please visit www.rozee.pk.
