Executive – Coca-Cola CCI

Volume & NSR Goals: Ensure targets for pack-wise volume and Net Sales Revenue (NSR) are met, suggesting new sales strategies and providing accurate secondary sales forecasts for the area main.

Availability Expansion:

• Drive market growth by creating and retaining new outlets in line with targets and area potential.

SFE KPI Improvement:

• Analyze Sales Force Effectiveness (SFE) KPIs, recommend improvements, and maintain accurate and updated sales data for the area.

In-Outlet Execution:

• Oversee daily in-outlet activities to meet PicOS and RED standards, ensuring all marketing initiatives are executed correctly.

Competitor Intelligence:

• Monitor competitor activities, reporting insights and proposing strategies to counter competitive efforts.

Equipment Management:

• Ensure the proper deployment and optimal use of company assets, including coolers, signage, and promotional materials.

Customer Relationship Management:

• Build strong customer relationships, manage complaints, maintain detailed customer records, and oversee account settlements.

Team Management:

• Train and develop presellers to build an effective sales team capable of meeting area objectives

Ensures accountability:

• Holding self and others accountable to meet commitments.

Action oriented:

• Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm

Customer focus:

• Building strong customer relationships and delivering customer-centric solutions.

Collaborates:

• Building partnerships and working collaboratively with others to meet shared objectives.