Opportunity for Marketing Executive @ Scents N Stories 

Qualification:

• Bachelor’s degree in Marketing, Communications, or related field.

Experience:

• 1–2 years of relevant experience in marketing, preferably in retail, ecommerce, or FMCG.
• Strong understanding of CRM platforms, content marketing, and digital advertising.
• Excellent writing, editing, and communication skills.
• Analytical mindset with proficiency in Excel/Google Sheets and analytics tools.
• Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.

Preferred Skills:

• Basic knowledge of ad platforms Meta Ads Manager, Google Ads.
• Intermediate Knowledge of Email Marketing
• Familiarity with Copywriting techniques, Canva, basic graphic tools, or coordinating with creatives.
• Passion for storytelling, branding, and fragrance industry trends.

Job Summary:

We are looking for a dynamic and detail-oriented Marketing Executive who will be responsible for executing CRM strategies, strategizing campaigns , overseeing ad account performance, and ensuring effective coordination across internal teams. The ideal candidate will have strong communication skills, creativity, and data-driven thinking to support the overall marketing goals of the brand.

Key Responsibilities:

• Manage and segment customer databases to drive personalized marketing campaigns.
• Execute email, SMS, and WhatsApp campaigns.
• Coordinate with the design, tech and customer service teams to enhance customer journey and loyalty programs.
• Create & maintain a content calendar to ensure timely execution of marketing activities.
• Monitor Meta Facebook, Instagram, Google, and TikTok ad accounts.
• Monitor campaign performance metrics CPA, CTRs, conversions and optimize accordingly.
• Prepare ad performance reports and give insights for improvement.
• Support growth team in execution of campaigns, seasonal promotions, and events.