We are seeking a motivated and detail-oriented individual to support the execution and management of performance marketing campaigns. This role involves working closely with various teams to help deliver effective advertising strategies across multiple digital platforms. The ideal candidate will be eager to learn, highly organized, and capable of analyzing data to optimize campaign results.
Key Responsibilities
Campaign Execution: Assist in setting up, executing, and managing performance marketing campaigns across channels such as Google Ads, Facebook Ads, Instagram, LinkedIn, and others.
Ad Creation: Collaborate with the creative team to develop engaging ad copy, visuals, and other creative assets that align with campaign goals.
Data Analysis: Monitor and analyze campaign performance by tracking key metrics. Prepare reports to identify trends and recommend areas for improvement.
Optimization: Support the optimization of campaigns to improve key performance indicators including click-through rate (CTR), conversion rate, cost-per-click (CPC), and return on ad spend (ROAS).
A/B Testing: Conduct A/B tests to evaluate different ad strategies and provide data-driven recommendations for enhancing campaign effectiveness.
Budget Management: Assist in managing and allocating budgets across campaigns to maximize return on investment and ensure efficient use of resources.
Market Research: Perform research on industry trends, competitor strategies, and best practices to inform and refine campaign strategies.
Collaboration: Work closely with cross-functional teams such as creative, analytics, and product teams to ensure cohesive and successful marketing efforts.
Required Qualifications
Education: Currently pursuing or recently completed a degree in Marketing, Business, Communications, or a related field.
Technical Skills: Familiarity with digital advertising platforms like Google Ads and Facebook Ads Manager, as well as web analytics tools such as Google Analytics, is advantageous.
Analytical Skills: Proficient in Microsoft Excel and comfortable working with data to extract meaningful insights.
Creativity: Strong writing and editing abilities, with an appreciation for compelling visuals and design.
Attention to Detail: Highly organized and detail-oriented, capable of managing multiple tasks and meeting deadlines effectively.
Communication: Excellent verbal and written communication skills to interact with various stakeholders.
Team Player: Ability to collaborate effectively within a team environment and take direction from multiple stakeholders.
Enthusiasm: A proactive, can-do attitude with a willingness to learn and embrace new challenges.
Job Type: Entry-level/Fresher
Work Location: On-site
This position offers a valuable opportunity to gain hands-on experience in digital marketing within a dynamic team environment. Candidates who are eager to develop their skills and contribute to impactful campaigns are encouraged to apply.
To apply for this job please visit www.rozee.pk.
